Image Selection (IMG_SEL)
A question type where choices are presented as images for visual preference studies such as package or logo tests.
IMG_SEL (Image Selection) is a question type where each choice has an attached image. It's the right tool for visual preference research — package tests, logo evaluations, and design concept tests.
Two modes
| Mode | Behavior |
|---|---|
| IMG_SEL(SA) | Select one image |
| IMG_SEL(MA) | Select multiple images |
A toggle in the editor switches between SA and MA.
When to use it
- Package design preference
- Logo affinity studies
- Visual concept tests
- A/B evaluation of ad creatives
Configuration
- Image upload — attach an image to each choice
- Columns — 1 / 2 / 3 / 4 columns in the grid layout
- Selection mode — SA / MA
- Required / optional
Image guidelines
- Uniform size and resolution — mismatched images introduce bias
- Make thumbnails large enough to be clearly visible
- Standardize background color and cropping for fair comparison
Example
Q. Which of the following package designs do you find most appealing? (Pick one)
[ Package A ] [ Package B ] [ Package C ] [ Package D ]
Related question types
- Concept Presentation (CONCEPT) — when you want to evaluate the whole concept (image + description), not just pick an image