What is kicue
An overview of kicue — the research execution platform that automatically generates web surveys from your uploaded documents.
kicue is a research execution platform that automatically generates web survey forms from uploaded documents. From survey design to publishing, response collection, and analytics, everything is handled in a single tool.
Why kicue
Traditional web survey tools are built around "entering each question one by one into an empty form." kicue flips that assumption: just upload your existing Excel or Word document and kicue instantly generates the form. This dramatically shortens the time from design to launch.
Who it's for
- Researchers at agencies — convert existing surveys into web forms and speed up delivery
- In-house marketers and product managers — run quantitative research without outsourcing
- HR and internal survey teams — regularly collect employee engagement, training feedback, and internal polls
- Teams bringing research in-house — start operating quickly without the learning curve of specialist tools
Core features
- AI survey parsing — automatically recognize questions, options, and branching logic from Excel, Word, PDF, Markdown, or plain text files
- 21 question types — single answer, multiple answer, matrix, scale, ranking, image selection, screening, and more
- Advanced logic — skip, show/hide, piping (quoting previous answers), carry-forward (dynamic option generation), and randomization
- Fraud detection — catch speeders, straight-liners, bots, and AI agents trying to impersonate respondents
- Analytics and export — GT (simple) tabulation, cross tabulation, and CSV/Excel export
- Team and permissions — four roles (owner / admin / editor / viewer) with per-project access control
How kicue is different
Most web survey tools optimize for "building forms from scratch." kicue differs in three important ways.
- Use existing assets — import the Excel or Word surveys your team already has
- Data quality for the AI era — dedicated detection for AI-generated responses from ChatGPT and other agents
- Privacy first — uploaded documents are never used to train AI models and are deleted after parsing
Next steps
Try the Quick Start for a five-minute walkthrough of creating your first survey.