Piping

Piping embeds an answer from an earlier question directly into the text of a later question. Each respondent sees wording tailored to their own responses, which makes surveys feel natural and reduces misunderstandings.

When to use it

• Ask about a specific brand in Q2 using the brand name the respondent entered in Q1
• Insert purchase frequency, usage period, or other varying values into follow-up questions
• Reference a free-text keyword in later questions

Syntax

Piping uses a variable placeholder like {Q1_answer}. Values are substituted at answer time, so every respondent sees slightly different text.

Example:

How satisfied are you with {Q1_answer}?

If the respondent entered "Brand A" in Q1, the displayed text becomes "How satisfied are you with Brand A?".

How to set it up

1. Focus the question text or choice label you want to edit
2. Click the Insert variable button
3. Choose the source question (only pipable questions appear in the list)
4. A placeholder in the form {Q◯_answer} is inserted at the cursor position

Supported question types (PIPABLE_TYPES)

Only question types whose answer can be represented as a string can be used as a source:

• SA (Single Answer)
• MA (Multiple Answer)
• FA (Free Answer / text)
• NUM (Numeric)
• SCREEN (Screening)

Structured answers like individual matrix cells cannot be piped directly.

Notes

• If the source question is unanswered, the placeholder renders as an empty string
• The target question must appear on a later page than the source
• Piping into choice labels is supported, but if the number of choices depends on earlier answers, consider Carry Forward instead